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The production phase can be broken down into three areas and will include:

STEP 4a - The Design Production

The artistic look and feel design production, usability designing, the navigation production, and image and button creation. The homepage of the site and the inner page template both need the new design applied to them. The homepage design may use the same template the rest of the site uses, or it may be unique. If it differs from the rest of the site, then make sure its look and feel is very similar to the look and feel of the inner page template(s). Also, if it differs, consider applying this entire step-by-step guide to the homepage as well, treating it as a separate, but related entity.

STEP 4b - The technical Production

This entails the html coding, any other coding to contribute to the functionality and the configuration of the server's environment. The technical aspects could also include any server side coding in a major programming language, database design and development, and site security measures.

STEP 4c - The Marketing Production

This area includes creating the homepage and pre-determined inner pages to be search engine and index friendly. It also includes the copy writing for every page. Any mechanisms for interacting with the visitors will be produced here. For example, forms on your site that asks users to give information are ways for a user to interact with your site. Although the look & feel of the form falls under ‘design’, and the actual mechanisms that make the form work falls under ‘technology’, the purpose of the forms will be very marketing-centric. What you ask, how you store the data, and how you retrieve it and use it later are all marketing issues that should be addressed in this step.

STEP 5 - Testing

The produced site now must be loaded onto a staging area that is exactly like the production environment, or made accessible to testers only. During this phase, various people will test all aspects of site, including functionality, spelling and grammar, hyperlinks, and all other elements. This is often called the Quality Assurance phase.

STEP 6 - Publishing

This phase is the push of the new site from staging to production. Here the site is made live and is now on the World Wide Web.